Pharrell Collaborates for New Adidas Line ‘Supershell’

Pharrell has been a style icon since he first appeared on the music scene in the early 2000s with his band N.E.R.D. And even though he’s going through a weird giant hat phase, his fashion game is still usually on point. With his track record, it’s no surprise that an established brand like Adidas chose Pharrell to collaborate on some hip sneaker designs.

After the success of Pharrell’s first collaboration, Supercolor—which came out a few months ago and featured 50 different pieces in 50 different colors—there might’ve been a bit of pressure on Pharrell for this next project. However, it seems like the musician was aiming for bigger and better when he came up with Supershell. This collaboration is not only one between Pharrell and Adidas, but also between Pharrell and four artists that he hand-picked himself. These artists include New York-based artist Todd James, Japanese artist Mr., New York photographer Cass Bird, and Iraqi-British architect Zaha Hadid.

The Supershell line is taking the Superstar sneaker’s most distinctive feature—the shelltoe—and adding some new life to it. Each artist was given the task of making that rubber area on the front of the shoe its own work of art—and boy did they deliver! There are two distinct collection for Supershell—Artwork and Sculpted. While the Artwork collection embraces color and images, the Sculpted line sticks to black and white and has their designs molded into the rubber to create some awesome 3D looks.

Each shoe definitely has its own personality. Some are cute and a bit quirky, while others are sleek and interesting. It’s interesting to see in which direction each artist chose to take their design, and any pair would be a great addition to any closet. If you’re a sneaker enthusiast, you’ll definitely want to be picking up a pair of Pharrell’s Supershell collection, which is in stores now. Who knows, they just might become a collector’s item some day!